India is currently the world’s second-largest telecommunications market, in terms of subscribers. Voice services have seen consistent growth over the past decade—fuelled by a service that addressed the need of Indians to talk to each other.
While they continue to talk, the Indian subscriber is now demanding quality access to the internet for various information and entertainment needs. Subscribers are replacing their handsets with smart phones and are demanding quality internet experience.
For instance, users across urban, semi-urban and rural areas are trying to access their favourite song, a clip of a movie or their favourite television serial on their mobile device. Users across the length and breadth of the country have migrated from catching up with their latest cricket scores on the radio or the television to real time streaming.