Use of social media doubles in rural India

The use of social media in rural India has grown 100 per cent in the past year with 25 million people using the Internet to access Twitter and Facebook, according to a report.

“Accessing social media is one of the key reasons for people to access the Internet. In fact, for many people accessing the Internet for the first time, social media was the reason they embraced Internet,” said the IAMAI-IMRB report on social media.

Across India, there are 143 million users of social media. Urban areas witnessed a growth of 35 per cent with 118 million users as of April 2015. On the other hand, the number for rural India stood at 25 million, up from close to 12 million last year, showing a growth of 100 per cent.
Read More