37% rural youth sans Internet access: Study
Following Shah Rukh Khan’s lead, creative concept company Colour Bar will use messaging app WhatsApp to distribute its short film ‘Ludo’.
Red Chillies Entertainment launched the trailer of Khan’s last release ‘Happy New Year’ (2014) through WhatsApp.
The difference is that ‘Ludo’ itself is all of five minutes viewing time. The film has been produced using WhatsApp-friendly technology, with size and resolution particularly suited for transmission over the instant messaging platform.
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