Salil Kapoor couldn’t have timed his move better. Last week, the chief operating officer of Essel Group’s DTH platform Dish TV joined HOOQ as managing director of its India operations. Headquartered in Singapore, HOOQ is a video-on-demand service or what’s also known as an OTT platform. OTT, or over-the-top, content in broadcasting refers to delivery of audio, video and other media over the Internet.
What makes Kapoor’s move opportune is the launch of 4G technology in the country that is expected to alter the media and entertainment landscape in 2016, especially for platforms like HOOQ. This video-on-demand service and others of its ilk such as Spuul or soon-to-be launched Netflix will gain tremendously once 4G penetrates deeper and expands wider.