The Diffusion of Online Marketing and Rural

Now, Rural India is selling cows, buffaloes on the internet. Black ‘Murrah’ buffalo with short and tightly curled horns for Rs.80,000 and herd of 10 ‘Holstein Friesians’ cows at Rs.6 lakh on the click of the mouse — the Indian online classifieds are moving beyond usual items with increasing internet penetration in smaller towns and villages. Online…

Cyber-spying squabbles: What is the solution?

India plans to send a formal notification to about 500,000 employees, banning them from US based e-mail service providers such as Gmail America claims that the controversial secret cyber spying programme PRISM run by America’s National Security Agency (NSA) foiled more than 50 potential terrorist plots in as many as 20 countries, including India. “The…

Where is South Asian participation @IGF2012?

Think-tanks, technologist, policy advocators, government stakeholders, civil society groups, human rights evangelist and individuals across all sectors of internet arena joined, collaborated and participated together to discuss, debate and express their views collaboratively at the international forum, 7th Internet Governance Forum (IGF) held last week at Baku, Azerbaijan from 6-9 November, 2012. This international forum…

The internet and corruption

India, the internet and the need for a government that is responsive to its citizens! It is a recognised fact that good governance is essential for sustainable economic and social development. In this context, ICT tools such as the internet are widely believed to have the transformative power to bring about the desired changes, including…

The unequal world of the Internet

Almost 73% of potential online shoppers want to check out available information in their own language. Yet, 57% of all content on the Internet is in English. Photo: Bloomberg Connecting, informing and empowering, the Internet holds the promise to be the Great Leveller of our times. However, the way it is evolving around us, it…