The birth of the Internet in India

Kanakasabapathy Pandyan remembers the parties. Quite vividly. Long evenings, endless chatter and glass-in-hand (always) parties. Held at Vijay Mukhi’s sprawling apartment on Nepean Sea Road, south Bombay. Mukhi was a technology evangelist back then, a man who loved his computer more than anything else in the world. So it was only natural that he had…

Get a Glimpse: Digital marketers

To be young and king of your domain is a happy probability if you choose to work in digital marketing. Here is where 20-somethings get to tell senior executives what to do. Digital marketing experts are in high demand. They help companies go online, and make businesses visible through various ways, like search engine optimization…

Digital Telangana programme to be launched

After ‘Make in India’ and ‘Swachh Bharat’, the Government of India is launching its 3rd major campaign, called Digital India with the objectives of enabling digital empowerment of citizens, facilitating digital infrastructure as a utility to every citizen and providing governance and services on demand. Digital India will be launched through a week-long programme starting…

‘Mega investments expected during Digital India week’

The government is expecting investments to the tune of billions of dollars during the Digital India week, which will be inaugurated by Prime Minister Narendra Modi on July 1. “As per estimates are concerned, we expect billions of dollars investment (in Digital India week),” telecom minister Ravi Shankar Prasad told reporters on Saturday, while announcing…

Indian retail navigating the digital divide

The growing smartphone numbers and Internet access trends (140 million smartphones estimated to grow to 500 million by 2020, 300 million Internet users growing rapidly) indicate that ‘Digital’ has become a significant part of consumer behaviour in India, and the propensity to go digital is increasing day-by-day. E-commerce organisations have leveraged this digital wave quite…

Navigating the New Digital Divide

A digital revolution is underway in India (proliferation of smartphones, and growing digital savviness of Indian consumers). Considering this, it becomes critical for retailers in India especially the organized retailers to understand the growing digital influence on shoppers. While a lot is said about shopping online i.e. e-commerce (which forms <1% of overall retail purchases),…