Bridging the digital divide in India

Sponsored data or zero-rating offerings as a concept, where data charges resulting from certain types of usage are billed directly to the sponsoring company and not to the customers, is witnessing fanfare globally. As a result, the data used by the app or service is essentially free to customers. Conceptually, it is similar to 800 toll-free numbers, which have high adoption rates world over. Zero rating has become increasingly popular in both developed and developing countries, but plays a particularly important role in developing countries, where the costs of mobile data services are higher relative to the per capita incomes.
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