Case study: How Motorola roared back in India entirely on digital brand building

Creating consumer engagement across social platforms has become the norm for brands to keep the consumers at the heart of every business decision. Motorola Mobility is one such brand that has initiated quite a few campaigns to enhance its consumer engagement across social platforms – be it the ‘Hero without a cape’ campaign for Father’s Day this year, or asking consumers to create their own version of Motorola’s ‘batwing logo’ as part of its 60th anniversary celebrations.

In conversation with BestMediaInfo.com, Rachna Lather, Head of Marketing, Motorola Mobility India, speaks at length about the various campaign initiatives, marketing activities, the mobile industry in India and more.
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