Dharavi is known for being Mumbai’s biggest slum. But it’s also Mumbai’s largest informal special economic zone, the biggest melting pot of cultures and the biggest unstructured township in Mumbai. Clearly, Dharavi is a brand known for many things and Megha Gupta, the 29-year- old founder of Dharavimarket.com has set out to promote Dharavi in a way that benefits its myriad artisans both economically and socially. In its current form, Dharavimarket.com serves as a market place for leather product manufacturers, potters, shoe makers, jewelers and various accessory makers who want to sell their wares in the domestic and international markets. This for-profit initiative provides fair remuneration to the skilled craftsmen for their labour and expertise and makes available world-class quality goods at reasonable prices to its buyers. However, the reason behind the genesis of Dharavimarket.com goes beyond just e-commerce. It has its roots in affordable housing issues and livelihood and commute problems of people residing in the poor communities of Dharavi.