Digital ad revenue to get boost from rapid rise of e-commerce

The rapid growth of e-commerce, backed by high-speed Internet access and government inititives such as Digital India aimed at closing the divide between digital-haves and have nots, will power digital ad revenue, experts said on Monday. “Increase in penetration of fast-speed Internet gives marketers access to Tier II , Tier III and rural areas of the country, besides the urban centres,” said Prashant Singh, managing director, Nielsen India. “The consumer is actively
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