“Emerging categories are looking at digital as it is cost effective to reach the TG”: CVL

One of the most awaited report, which brings out the trends of advertising spends for the calendar year, was released by media agency GroupM on 2 February. Called ‘This Year, Next Year,’ the report highlights a marginal increase in the AdEx: from 12.5 per cent in 2014 to 12.6 per cent in 2015.

Inaugurating the report, GroupM south Asia CEO CVL Srinivas said, “With achhe din at the centre, we are hoping that things will only go upwards from here.”
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