37% rural youth sans Internet access: Study
At MWC, partner service providers claimed that they had seen rise in data use post Internet.org. Do you see this happening in India?
Ashok Lalla, global head – digital marketing, Infosys (AL): Initially, that may be the case – as in most things that induce trial thanks to being free to use. Whether this early trial translates into sustained data use is to be seen. Also, if this usage crosses a certain threshold, it’s not clear how the carriers will address this. Would usage continue to be free, or would there be a move to stimulate shifts to paid usage (to a wider selection of sites) for say the heavy ‘power’ users of Internet.org, is something to be seen.
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