37% rural youth sans Internet access: Study
Call it an attempt to bridge the digital divide with a Digital India flavour or a race to engage as many eyeballs as possible in a bid to sell more online advertising space on the web and to millions of those Indians with mobiles. Regardless of how you perceive it, the world’s largest social networking site Facebook Inc. and the world’s largest online search and advertising company Google Inc. are sparing no effort to outdo each other in a bid to capture more rural and non English-speaking Internet users. While Facebook chief executive Mark Zuckerberg hinted at ways his company could take the Internet to the “more than billion people who are still not connected” on 9 October with the help of its Internet.org programme, Google on Monday said it will make the Internet more accessible to India’s non-English speaking population through the Indian Language Internet Alliance (ILIA).
[Source: livemint.com, Tue, Nov 04 2014]
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