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Google’s Free Wifi Initiative In India: The Commendable Marketing Strategy

January 27, 2016Leave a commentDaily NewsBy wp-admin

India has emerged as the second largest internet user base after China accounting 413 million internet users and a considerable amount of new internet users turning up every month. With such mammoth opportunities, the technological honchos like Facebook, Google and Microsoft are striving in every possible way to get maximum profit and at the same time aiding Indians with better services, products and connectivity. Lack of public Wi-Fi, poor and expensive internet quality by telecom operators lured these technological predators.

Google started its initiative by partnering with Railtel (Railways Telecom Wing) which offers free Wi-Fi to Mumbai train commuters. Google will, subsequently, expand its reach by installing free Wi-Fi in cities of Allahabad, Patna, Ranchi and Jaipur in its next phase.

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Internet access in India
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wp-admin

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