37% rural youth sans Internet access: Study
As brands increasingly move to digital platforms in order to remain relevant, GroupM’s biannual “This Year Next Year” report comes as no surprise. The report reaffirms all projections about digital media growth. As per GroupM’s in-depth research of the Indian media industry, digital media continues to show the maximum growth with 37 per cent in 2015. Digital has been growing at an average rate of 35 per cent over the last two of years. This year within digital media video, mobile and social will be the biggest growth drivers.