How e-commerce is finally disrupting the $300 billion a year health and personal care industry

At $300 billion a year in sales, health and personal care is the second-largest retail category in the US behind groceries. However, like the grocery industry, e-commerce has yet to really disrupt the American drug store.

• Only 7% of health and personal care sales occurred online last year, according to the US Census.
• For comparison, more than 20% of home furnishing sales and 30% of electronics sales occur online.

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