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Micromax kicks off ecosystem plan with app investment

May 14, 2015Daily NewsBy wp-admin

Mobile phone manufacturing company Micromax on Thursday said it had invested in Bengaluru-based digital fitness app HealthifyMe. The company did not disclose the investment amount but said the move was part of its plan to build an ecosystem for mobiles by tying up with start-ups that provide innovative services.

The HealthifyMe app keeps track of fitness and nutrition needs of consumers and helps manage their weight better. As part of its premium services, it offers in-app advice from nutritionists, fitness trainers and yoga experts.
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