37% rural youth sans Internet access: Study
Online shopping is the top reason for Indians to access Internet followed by social networking, said a joint survey by American Express and Nielsen on Tuesday aimed at gaining consumer insights on online buying habits.
Titled “Understanding Online Consumers”, the survey undertaken in six cities – Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad – discovered banking, booking tickets and emailing quickly followed shopping and connecting with friends to access the Internet.
In the survey, 98 percent respondents voted for online shopping, 96 percent for social networking, and 95 percent for banking, emailing and booking tickets.
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