The world’s most valuable company is showing signs of slowing down, and that means positive news for India. Apple has reported the slowest ever sales of the iPhone—the primary driver of the company’s growth since its launch in 2007—for the quarter ended 26 December and forecast its first revenue drop in 13 years. But the Indian market has bucked the trend; iPhone sales have grown 76% from the year-ago quarter. Future growth prospects are robust enough that Apple chief executive officer Tim Cook has sent a clear message about Apple putting more energy into India. Eye-catching news, to be sure, given Apple’s iconic status—but it is the lower profile developments at the other end of the smartphone market that perhaps paint a clearer picture of the growth and potential of the Indian market.