Simplilearn, a start-up, which provides professional certification courses, has acquired Silicon Valley-based digital marketing training company Market Motive for $10 million (Rs. 63 crore).
Market Move was co-founded by Google’s digital marketing evangelist, Avinash Kaushik. The acquisition will help Simplilearn expand its presence in the U.S. and provide digital marketing courses to working professionals and college graduates. It will offer courses like social media marketing, digital advertising and web analytics.
“The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment,” said Krishna Kumar, founder and chief executive of Simplilearn. “We are impressed with Market Motive’s enriched content and domain expertise.”